Super-Max, the world’s largest razor brand by units, has joined hands with the Community Development Authority (CDA), a Dubai government authority for community welfare and development, and Tamquest Entertainments, a leading event management company to host an initiative called ‘Smile on the Face’. The initiative aims to provide food, drinks and a Smile Box consisting of grooming products to all the labourers working in various parts of the Dubai during the holy month of Ramadan.

One secret to a long-lasting business is finding some product or process that will be needed over and over again. Hair grows, and barring fashions or religious traditions, those hair will have to be shaved. For a long time, the industry had an emperor. But there was some smart competition on the street.

Super-Max has completed the installation of $35 million plant to produce aerosol in Ras Al Khaimah as the production will start from September this year.

Bacteria, microbes and germs are those vicious little villains that lurk quietly into our homes and things that we use. Yet, their existence goes unnoticed and undetected. Super-Max, an innovative leading global brand in shaving and grooming products for men and women, has introduced a revolutionary product that protects us from these tiny creatures. Ultimate™ 3 Protect by Super-Max is an inventive three blade disposable razor designed to offer complete protection from bacteria, microbes, inflammation and shaving injuries.

Super-Max, the world's second largest brand of razors, has extended its support towards local athletics, as the associate sponsor of the Inter University Sports Cup organized by the Dubai international Academic City.

Razor blade company, Super-Max, has introduced a new brand – SMX 3 to associate itself with the soon to be released Tamil movie “3.” The product will feature prominently in the popular song “Kolaveri Di.” “The integration of the brand within the movie as well as the song features the extensive use of the product by the main protagonist – Dhanush across various scenes in the movie.